Semmeldagen – a sweet tradition to celebrate together
17 februari, 2026
This week, we celebrated Shrove Bun Day and couldn’t help but look back on last year’s slightly unusual celebration. Back then, our employees had their semlor delivered by our self-driving truck – a mission carried out with both precision and plenty of fika spirit.
This year, we once again took the opportunity to come together, take a break from our daily routines and enjoy a traditional semla. For us, it’s these small moments of togetherness that make the working day that little bit better.
How did you celebrate Shrove Bun Day?




